Working with thousands of students every day, we at Shiru Cafe have heard a lot from students about what they're dealing with, what they care about, and what they need from the recruiting process. But many recruiters don't have these connections and are seeking better ways to engage student talent.
So we decided to quantify the everyday conversations we had with students and use it as independent research as part of an e-book outlining the Gen Z perspective on hiring.
By surveying over 100 students from universities coast to coast, we hope to provide a clearer understanding of what the emerging workforce cares about, needs, and wants you to know.
For the next 3 weeks, I'll be releasing a chapter at a time leading up to it's full release on April 29th. If you like what you see, share it with friends- the more we understand each other, the better outcomes we'll see.
Here's a glimpse of what you can find in Chapter 1:
It follows that as society changes, the entire world of work is changing with it. Students are living very different lives than their predecessors, and this is reflected when they look to leave school and enter the professional world. Due to Gen Z’s strong moral compass, reputation matters. According to MarketingDive, 63% are more likely to support brands that support causes or charities that are important to them. 85% think brands should minimize their environmental impact, and 71% think brands have the responsibility to give back to society. That said, young people are increasingly distrustful of companies- up to 75% believe leaders act in self-interest rather than considering society. This is likely due to the misuse of data by large tech firms.
If you want to read more, download Chapter 1. If you don't have time to read it today, at least sign up to receive the e-book here. Happy reading!