Working with thousands of students every day, we at Shiru Cafe have heard a lot from students about what they're dealing with, what they care about, and what they need from the recruiting process. But many recruiters don't have these connections and are seeking better ways to engage student talent.
So we decided to quantify the everyday conversations we had with students and use it as independent research as part of an e-book outlining the Gen Z perspective on hiring.
By surveying over 100 students from universities coast to coast, we hope to provide a clearer understanding of what the emerging workforce cares about, needs, and wants you to know.
We're just days away from the full e-book launch, so this is the final teaser. If you like what you see, share it with friends and urge them to download the full e-book next week.
Here's a glimpse of what you can find in Chapter 3:
According to Linkedin, younger candidates indeed prefer “face-to-face communication” over other channels in the workplace compared to back and forth emails. This same preference can carry over to recruitment, when students prefer a much more meaningful engagement to learn about a firm or position than reading job postings or dropping a resume in a career fair. Gen Z is much more receptive to constructive criticism than older generations and indeed, students would rather hear feedback than be left in the dark or feel disposable. Providing feedback on a student’s performance, next steps, timelines, and what’s required in a role are key elements of crafting a compelling, transparent narrative. Furthermore, when you’ve been clear with students and gotten to know them at a more genuine level, you’re less likely to get irrelevant applications and interviews. After the fact, Shiru Cafe has found that students hired after small group meetups and coffee chats are more likely to stay with a company. Real connection, despite the perceived upfront cost, is an investment worth making.
If you want to read more, download Chapter 3. If you don't have time to read it today, at least sign up to receive the e-book here. Happy reading!