Press Release: Shiru Café USA New Business Model Expands Community Reach

Posted by Isabel Strobing on Jun 18, 2019 2:30:54 PM
Isabel Strobing
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Shiru Café, an innovative new networking concept aimed at connecting college students with employers, announced today (June 18, 2019) that its cafes are now open to the general public. Shiru Cafes are located in Amherst, MA, New Haven, CT and Providence, RI. The services Shiru Café provides to college, graduate students, companies and nonprofits will not change.

“At Shiru Café, we are here to help students connect with potential employers – we do this in a welcoming café environment. It makes perfect sense for us to extend this welcome to the communities where we’re based, especially because my inspiration for Shiru Café came from the community connections I was fortunate to have during my university career. We believe our cafes are exceptional for the quality of the experience – we’re glad to share this more widely,” said Shiru Café CEO Yuliy Kakimoto.

To take advantage of potential employer connections through Shiru Café, higher education students can choose to log in to an app to register for events and learn about employers they can meet through Shiru Café. The voluntary app also provides these students discounted pricing on café drinks.

“At Shiru Café, we see a different answer to student recruitment, centered on students and employers generating meaningful connections. We provide our employer partners with great opportunities to connect with interested students - everything from hackathons to small-group meetings. Employers also make the most of marketing opportunities within the café, such as displaying multimedia content in the cafes or advertising on the app,” said Isabel Strobing, VP of Client Services. “Everything we do with our employer partners is focused on creating more meaningful conversations about a student’s future.”

Commenting on the opening up of the Shiru Café experience to the public, employer partner Loni Lymus, CEO & President of the veteran nonprofit organization, Service After Service based in Shelton, CT, said, “We are deeply appreciative of the opportunities that we receive from our partnership with Shiru Café. Their set-up allows us to share information about our platform, which works to empower veterans to get back out into their communities to lead programs and projects. We have already heard from numerous students that found us through the Shiru Café app and now, having access to the general public, opens up even more opportunities for us to engage with communities.”

Shiru Café has three locations in New England presently: Amherst, MA; New Haven, CT; Providence, RI. Summer hours are currently in operation from 10 a.m. – 5 p.m. Monday to Friday.

About ENRISSION/Shiru Café USA

Founded in 2013 in Kyoto, Japan, ENRISSION seeks to broaden the futures of students across the world. Its mission is to create a place that makes it easier for students to envision their future career and connect with the professional world.  They are the parent company of Shiru Café, a chain cafe with over 25 locations worldwide that includes 17 in Japan, five in India and three in the United States.

Press inquiries

For further information or interview requests, please contact Racepoint Global on 617-624-3424 / 978-764-7840 or email jkane@racepointglobal.com

Topics: insideshiru, recruiting, Shiru Cafe